How I Discovered That Even Marketing is an Opportunity for Personal Growth

Those of you who visit my coaching website frequently will notice yet another shift in the images and language used on my welcome page. Experts in such things have taught me I have four seconds to capture or lose the attention of visitors to my website. So, what and how I communicate in the opening section of that page is potentially the most important online marketing I’ll ever do. Yes, all the details about services and benefits and the many value-packed free downloads I offer do count, but if I lose you in the first four seconds of your first visit to my welcome page, I may never have another opportunity to woo and wow you with all the other cool stuff on my site. NO PRESSURE, DEBORAH—JUST GET IT RIGHT IN THE FIRST FOUR SECONDS!

Because humans are dynamic beings who can become easily bored and distracted, that means getting it right over and over in new and ever more interesting ways. So it makes sense that marketing my coaching brand, or any brand, is best perceived as a journey and a relationship not a destination or a transaction.

Given that Hay House/Balboa Press just released my first book, Choose Your Energy: Change Your Life,  in June 2013 and I am knee-deep in collaborating with my HHBP publicist on a 12-week global publicity campaign to reach 5,000 media outlets worldwide, it also makes sense that we’d be taking a fresh look at my branding and marketing communication and coming up with some new approaches. In the process of that review and reconfiguration, I discovered an opportunity—a place where my own fear-based, judgmental limiting beliefs were blocking me from employing the full range of marketing assets at my disposal.

Because my personal journey to wholeness included a sustained eighty-pound weight loss, many of my colleagues suggested, quite logically, that I brand myself as a weight loss coach, but I resisted. (They also suggested, based on my 30-year career in organization transformation consulting, that I brand myself a corporate or executive coach; my initial resistance to that logical suggestion is a story for another blog.)

As I share in my book, it’s true that my Journey to Wholeness started with regaining a sense of control over my physical care—what I ate and how I exercised. Losing eighty pounds—and keeping it off—is the part of the story that many people respect and even envy. But that was just the tip of the iceberg. If all I accomplished were to change my body through healthy eating and exercise, I would have stopped far short of the wholeness I was seeking. 

While a healthy diet and significant daily exercise were necessary factors, they were only the price of admission to attaining the life of deep peace, lasting joy, and meaningful relationships I desired. Once I understood that excess physical weight is often just a symbol for excess spiritual weight, I realized finding wholeness is not primarily about losing body fat. It involves caring enough about myself to create an environment in which I nurture and cherish all aspects of myself. In essence, that is the core message of hope and possibilities I set my intention to share through my coaching and my book.

This past week I’ve been focused on preparing the materials to support a 10-hour book signing I’ll be hosting at my local gym, Fitness 19 in Aurora, Colorado. In preparation, I created a large poster featuring before and after pictures of me, along with an image of the front cover of my book. It’s the first time I’ve leveraged those weight loss images to drive home the magnitude of the change I experienced. The response has been overwhelming. People who knew my story, and knew my sustained 80-pound weight loss was also accompanied by freedom from a ten-year bout of debilitating depression and finding my purpose guiding others on their journeys, have been blown away by seeing the before and after pictures of me. Their imagination of how different I looked 80-pounds heavier didn’t come close to the reality. Their idea of what the heavier me must have looked like didn’t begin to capture the impact of the absence of light in my eyes and room-brightening smile that are now my norm.

As I explored the implications of the added encouragement my before and after pictures were having and how it might affect my ongoing marketing, I wrestled with whether using the pictures more freely would mean I was selling out. Hip deep in that dilemma, I realized that I had decided that every aspect of my transformative experience, except my physical weight loss, was worthy of respect, emphasis and promotion. And that’s where I found the fear in my motivation—I was rejecting a part of my experience as not worthy based on a fear that others might label me superficial and vain for focusing on weight loss. I’d forgotten that morbid obesity isn’t just a matter of vanity, it is a serious health risk that limits the quality and longevity of the lives of millions every day. Obesity is now at epidemics levels in our culture. Millions continue to struggle daily with ever more extreme diets without achieving significant, lasting weight loss. Who was I to decide what part of my experience the Universe was allowed to use to encourage and inspire others with hope and possibilities? Talk about arrogance.

In that moment I knew it was time to bring out the big guns (or big thighs) and share my pictures in the context of reminding my audience that persistent excess external weight is often a symbol of untreated internal weight. As I learned on my journey and share in the Discovery Framework in my book, the key to living a life you love is to feed all of your senses in a balanced way, so no one sense will take over, trying to fill voids it can never hope to fill. Sensory balance doesn’t just apply to the five outer senses through which we celebrate our external world but also to the four inner senses of creativity, vitality, spirituality, and belonging, through which we imbue our experience with meaning.

The major reason many of us can’t sustain the positive results of diet and exercise is that most programs do not get to the root issue—an imbalance in the care and feeding of our souls. I learned to pay attention to how I am feeding all of my senses—content and frequency—and whether each is being starved, smothered, or healthily sustained. While my weight loss certainly involved more mindful and nutritious eating as well as regular exercise, the degree of success and ability to sustain a healthier, happier, more harmonious lifestyle was much more dependent on balanced feeding of all nine senses.

The journey that began with transforming my own life shifted naturally into meaningful work as a life coach, radio host, author, writer, speaker and singer, through which I help others discover that health, peace, and joy are possible for them as well. If it’s possible for me, it’s possible for anyone. If any of us is worthy of such a life, we all are.

The only person controlling your life is you! Choose your energy and change your life. If you enjoy making yourself miserable, limiting your options and contaminating the energy of every relationship and situation you encounter, you are free to continue doing so. But if you are intrigued by the possibilities inherent in learning to recognize and neutralize the fear-fueled judge in your head, consider reading my book Choose Your Energy: Change Your Life!

Below you can read the new introductory copy from the welcome page of my website and click the pic to view the 40-second video featuring pairs of images that illustrate eight of the many ways choosing your energy can change your life physically, mentally, emotionally and spiritually. The fifth pair of images features me before and after. Enjoy! 

You probably came here today because you are searching for something 

Many people seek a life coach believing they need help losing weight, solving a complex problem or breaking an unwanted habit. But, often, that search is not really about weight, problems or habits. It’s about discovering our true selves, honoring our self-worth and restoring our zest for life.

Click here to visit the portal for my book, Choose Your Energy: Change Your Life (Balboa Press 2013). Explore options to purchase the book online in softcover, hardcover and three digital formats, order an autographed softcover copy, read book reviews and sign up for my book insider club. 
Click here to visit the portal for my weekly 60-minute Internet radio show on the VoiceAmerica EmPOWERment channel. Access recordings of all past episodes, browse descriptions of upcoming episodes, sign up for my radio insider club, explore guest testimonials and submit a proposal to appear as a guest on my show. 
© Copyright 2013 DJW Life Coach LLC. All rights reserved.

About djwlifecoach

As a coach, author, speaker, singer, artist, consultant, radio host, Reiki Master and EFT/tapping practitioner, I share hope, possibilities and empowerment with the world. What's love got to do with minimizing stress and getting unstuck? Everything! My book, "Choose Your Energy: Change Your Life!" (Hay House/Balboa Press 2013) shares my story and the stories of 10 of my clients along with my signature Discovery Framework. During my 30 years as an organization transformation consultant, I served as a senior partner in four of the world's largest, most prestigious global professional services firms. In 2005, I took a five-year sabbatical to find healing and peace because non-stop work had taken its toll. My recovery from burnout, including a sustained 80-pound weight loss and freedom from 10 years of debilitating depression, led to finding my purpose guiding others on their journeys. Through healing and self-exploration, I discovered that loving yourself unconditionally is the key to transforming your personal life, your work and the world. With attention and intention, I learned to live in alignment with love through a wealth of energy-shifting tools and techniques that help me reduce stress, anxiety and overwhelm by releasing limiting beliefs, emotions and habits. My books, blog, radio show and signature coaching programs help individuals and organizations harness the transformative energy of love to turn unexplored possibilities into fulfilling realities and step into their greatness. To learn more about my work in the world, visit djwlifecoach.com. Subscribe to my blog at tiny.cc/djwblog. Listen to my radio show at tiny.cc/djwradio. View my author video and book trailer at tiny.cc/djwauthorvideo and tiny.cc/djwbooktrailer. Access 40+ tapping resources at tiny.cc/djwtaps. Send email to deborah@djwlifecoach.com. For fun, I love singing, reading, sewing, knitting and movies. I live in Williamsburg, Virginia with my husband, Wilson, and the three coaching cats who manage my life—SiddhaLee, Mortimer and Maisy Jane.
This entry was posted in All My Blog Posts, Joy & Vitality, Love, Fear & Gremlins, The Power of Sharing Your Story and tagged , , , , , , , . Bookmark the permalink.

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